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Getting your website noticed on the vastly competitive Internet can be a daunting task most efficiently accomplished through optimizing your site for easy recognition by the hundreds of available search engines, without which your website would fade into Internet obscurity.
What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is the process of developing, customising, and regularly modifying a website’s structure and content in order to increase its visibility in the major Search Engines through improved rankings in the Search Engines Results Pages (SERPS).
Simply put - if you’re not highly visible your online venture is dead in the water. If your site isn’t showing up early on Google and other Search Engine’s results pages, no-one is going to know that you exist and your chances of success online, no matter how great your site looks, are minimal.
The saying goes ‘Build it and they will come’ - but without SEO the traffic won’t be guided to your website. Internet users are intrinsically lazy - Search Engines do the work for them and they’re not going to keep wading through pages to find your site if it’s not spoon-fed to them on SERPS one to three. In fact, most people don’t browse beyond the top-30 listings.
So, the higher you rank the more people will find you. Greater amounts of traffic are generated to your website through improved rankings in the SERPS.
Why do I need SEO?
Did you know that Search Engines are responsible for roughly 90% of all Internet traffic. In August 2007, the Search Engines recorded 61 billion search queries, making ’searching’ the second most popular online activity after email. Getting your site placed favourably on the SERPS delivers highly targeted leads to your business. It’s then the job of your website to convert those prospects into paying customers.
Why Choose Us?
At Teracomm IT Solutions, we believe that every online business is unique and has its own specific goals. It is impossible to use a “one size fits all” SEO strategy. Our SEO process follows the Six Sigma DMAIC methodology (Define, Measure, Analyse, Improve and Control) to tailor an SEO strategy for your website.Our services under this methodology include:
- Keyword, Website, Semantic, and Competitive Analysis
- Website Structure Refinement
- One Way Link Campaigning, Online Article and Press Release Distribution
- Search Engine Submission and Resubmission
- Sitemap Creation & Optimisation
- SEO Consulting
- Continuous progress monitoring and reporting
- Good SEO vs. Bad SEO
Not all SEO strategies are created equal. In the SEO game, there are no shortcuts. The road to success takes time, effort and creative thinking. However, there are many who try to get ahead using any methods they have at their disposal, often taking shortcuts and disobeying the search engines’ quality guidelines.This type of unethical strategy will most likely get your site banned from the search engines. Using strategies to mislead and “spam” search engines is a recipe for disaster, resulting in “here today, gone tomorrow” search engine listings.
At Teracomm IT Solutions, we honour the search engines’ quality guidelines. We also work under our own code of conduct to ensure your site achieves high rankings today and tomorrow.
If you are interested in any of the services we offer or if you would like to contact us regarding our
Search Engine Optimization or other Web Services please enter your details and message below
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