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A solid Internet strategy must address 4 core areas of your online presence:
Visibility
The web is an ocean of scattered users with varying interests, lifestyles and objectives. Over 80% of online users start with a search engine, so it’s critical to establish very high visibility on search results. Creating this presence is a combination of search engine optimization, pay-per-click advertising, and PR campaigns. Learn more in our Internet marketing section.
Impression
Once a visitor reaches your site, the design, theme and information must create a great impression. To create this impact, you must understand the nature of your audience and present information that gives them a clear understanding of your business and a path to use the site. Let us help you create this impression with a custom web site that uniquely presents your company to the world. Learn more in our Web design section.
Conversion
As a business, the ultimate objective of an Internet strategy is to convert a looker into a client. With a wide variety of interested audience having a short attention span, your site must provide immediate and multiple ways to create a conversion once they establish an impression and their curiosity is triggered. Teracomm can be help you create and improve your conversions with a custom Internet marketing campaign and e-commerce strategy.
Retention
To achieve sustained growth and repeat visitors, the Internet strategy must create retention with repeat visitors. The web site must have “sticky” features that motivate visitors to re-visit the site again and again. These elements not only increase the conversion rate but also generate means of increased business from existing clients with little or no additional expenses. Learn more in our Internet marketing section.
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